Tourism marketing in Malaysia / 
editors : Zuliah Abd Hamid ... [et al.]. 
 - Shah Alam :  Pusat Penerbitan Universiti (UPENA), Universiti Teknologi MARA,  2010. 
 - x, 62 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>9789673630936 (pbk.)  RM16.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing--Malaysia<br/>Place marketing