TY  - BOOK
AU  - De Mesa,Alycia
TI  - Brand Avatar: translating virtual world branding into real world success 
SN  - 9780230201798 (hbk.)
PY  - 2009///
CY  - Houndmills
PB  - Palgrave MacMillan
KW  - Branding (Marketing)
KW  - Virtual reality
KW  - Success in business
N1  - Includes bibliographical references and index
ER  -