De Mesa, Alycia. <br/><br/>
Brand Avatar :  translating virtual world branding into real world success / 
Alycia de Mesa. 
 - Houndmills :  Palgrave MacMillan,  2009. 
 - 187 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780230201798 (hbk.)  RM132.03 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).<br/>Virtual reality.<br/>Success in business.