Europe at the seaside : the economic history of mass tourism in the Mediterranean / edited by Luciano Segreto, Carles Manera, and Manfred Pohl. - New York : Berghahn Books, 2009. - xi, 251 p. : ill. ; 24 cm.

Includes bibliographical references (p. 236-243) and index.

Flying visits : the growth of British air package tours, 1945-1975 / Peter Lyth -- The transformation of the economic model of the Balearic Islands : the pioneers of mass tourism / Carles Manera and Jaume Garau-Taberner -- Tourism and business during the twentieth century in Greece : continuity and change / Margarita Dritsas -- The development of the Portuguese hotel business, 1950-1995 / Benedita Cara -- Sending the Italians on vacation : the Alpitour group / Luciano Segreto -- Rimini : an original mix of Italian style and foreign models? / Patrizia Battilani -- The expansion strategies of the Majorcan hotel chains / Antoni Serra -- The French group Accor and tourism since 1967 : business tourism without a mass tourism strategy / Hubert Bonin -- Club Miterran, 1950-2002 / Ellen Furlough -- Tourism on the French Riviera / Philippe Mioche -- Tourism on the Costa del Sol / Carmelo Pellejero Martez.

9781845453237 (hbk.) RM268.95 1845453239 (hbk.)


Tourism--History.--Mediterranean Region
Package tours--History.--Mediterranean Region
Cruise lines--History.--Mediterranean Region
Seaside resorts--History.--Mediterranean Region