Chaotics : the business of managing and marketing in the age of turbulence /
Philip Kotler and John A. Caslione.
- New York : American Management Association, 2009.
- xiii, 206 p. : ill. ; 24 cm.
Includes bibliographical references (p. [191]-200) and index.
9780814415214 RM76.50 0814415210
Marketing. Management. Business cycles. Globalization.