Moore, Karl,  1955- <br/><br/>
Marketing :  the basics / 
Karl Moore and Niketh Pareek. 
 - 2nd ed. 
 - Abingdon, Oxon :  Routledge,  2010. 
 - 240 p. :  ill. ;  21 cm. 
 - The basics .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415778992 (hbk.)  RM242.06 0415778999 (hbk.) 9780415779005 (pbk.) 0415779006 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing research.<br/>Consumer behavior--Research.<br/>Export marketing--Management.