TY  - BOOK
AU  - Fennis,Bob Michael
AU  - Stroebe,Wolfgang
TI  - The psychology of advertising
SN  - 9780415442732 (hbk.)
PY  - 2010///
CY  - Hove, East Sussex
PB  - Psychology Press
KW  - Advertising
KW  - Psychological aspects
KW  - Consumers
KW  - Attitudes
N1  - Includes bibliographical references and indexes
ER  -