The media economy - Albarran, Alan B. (New York : Routledge, 2010)
Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multi-platform media enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy.
Includes bibliographical references (p. 183-190) and index.
Keywords: Mass media -- Economic aspects