Albarran, Alan B. <br/><br/>
The media economy / 
Alan B. Albarran. 
 - New York :  Routledge,  2010. 
 - xi, 202 p. :  ill. ;  23 cm. 
 - Media management and economics series .
<br/><br/>Includes bibliographical references (p. 183-190) and index. 
<br/><br/>Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multi-platform media enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy. 
<br/><br/><label>ISBN: </label>9780415990455 (hbk.)  RM306.71 9780415990462 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Economic aspects.