The principal's guide to managing communication /
E. Joseph Schneider, Lara L. Hollenczer
- Thousand Oaks, Calif. : Corwin Press, c2006
- xxiv, 174 p. : ill. ; 26 cm.
- Leadership for learning .
Includes bibliographical references (p. 161-164) and index
Who are the stakeholders and publics in your school? -- Engaging stakeholders in meaningful communications -- Four approaches to communication management -- Strengthening school-family-community partnerships -- Applying communication management in different settings -- Communicating under pressure -- Thinking strategically about communication -- Using technology in communication -- Implementing effective communication practices -- Answering the call to leadership.