Gillan, Jennifer. <br/><br/>
Television & new media :  must-click tv / 
 Television and new media 
Jennifer Gillan. 
 - NewYork :  Routledge,  2010. 
 - 313 p. ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion. 
<br/><br/><label>ISBN: </label>9780415802376 (hbk.)  RM376.96 9780415802383 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs--United States.<br/>Television programs--Rating.--United States<br/>Television broadcasting--Technological innovations--United States.<br/>Convergence (Telecommunication)<br/>Television viewers--United States.