TY  - BOOK
AU  - Evans,Dave
AU  - McKee,Jake
TI  - Social media marketing: the next generation of business engagement 
T2  - Serious skills
SN  - 9780470634035
PY  - 2010///
CY  - Indianapolis, Ind.
PB  - Wiley Pub.
KW  - Internet marketing
KW  - Social media
KW  - Marketing
KW  - Social marketing
KW  - Customer relations
N1  - Includes bibliographical references (p. 355-375) and index; Social business fundamentals --; Social media and customer engagement --; The new role of the customer --; Build a social business --; The social business ecosystem --; Run a social business --; Social technology and business decisions --; Social analytics, metrics, and measurement --; Five essential tips --; Social business building blocks --; Engagement on the social web --; Social CRM --; Social objects --; The social graph --; Social applications
ER  -