Evans, Dave,  1956- <br/><br/>
Social media marketing :  the next generation of business engagement / 
Dave Evans with Jake McKee. 
 - Indianapolis, Ind. :  Wiley Pub.,  2010. 
 - xix, 388 p. :  ill. ;  24 cm. 
 - Serious skills. .
 - Serious skills. .
<br/><br/>Includes bibliographical references (p. 355-375) and index. 
<br/><br/> Social business fundamentals --  Social media and customer engagement --  The new role of the customer --  Build a social business --  The social business ecosystem --  Run a social business --  Social technology and business decisions --  Social analytics, metrics, and measurement --  Five essential tips --  Social business building blocks --  Engagement on the social web --  Social CRM --  Social objects --  The social graph --  Social applications. 
<br/><br/><label>ISBN: </label>9780470634035  RM73.53 0470634030 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media--Marketing.<br/>Social marketing.<br/>Customer relations.