TY  - BOOK
AU  - Aliah Hanim Mohd. Salleh,
TI  - Services management and marketing: studies in Malaysia 
SN  - 9789834480035 (paperback)
PY  - 2009///
CY  - Bangi, Selangor
PB  - Graduate School of Business, Universiti Kebangsaan Malaysia
KW  - Service industries
KW  - Marketing
KW  - Research
KW  - Malaysia
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -