Services management and marketing :  studies in Malaysia / 
editors ; Aliah Hanim Mohd Salleh [and three others]. 
 - xxxvii, 365 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789834480035 (paperback)  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Research--Malaysia.<br/>Customer services--Marketing--Research--Malaysia.