TY  - BOOK
AU  - Voon,Boo Ho
TI  - Towards service excellence in higher education: a market-orientad approach 
SN  - 9789673051045 (pbk.) :
PY  - 2009///
CY  - Shah Alam, Selangor
PB  - University Publication Centre (UPENA), UiTM
KW  - Universities and colleges
KW  - Marketing
KW  - Education, Higher
N1  - Includes bibliographical references and index
ER  -