Voon, Boo Ho <br/><br/>
Towards service excellence in higher education :  a market-orientad approach / 
Voon Boo Ho 
 - Shah Alam, Selangor :  University Publication Centre (UPENA), UiTM,  2009 
 - xxii, 180 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789673051045 (pbk.) :  RM39.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Universities and colleges--Marketing<br/>Education, Higher--Marketing