The economics of sports broadcasting - Gratton, Chris, 1948-; Solberg, Harry Arne. (London ; New York : Routledge, 2007)
Introduction -- The demand for sports broadcasting -- The structure of supply -- The cost structure of sports broadcasting -- Integration -- Competition between channels : a game theory approach -- The pricing and selling of TV sports rights -- The auctioning of sports rights -- Market intervention in sports broadcasting.
Description based on print version record.
Includes bibliographical references (p. 222-225) and index.
Keywords: Television broadcasting of sports -- Economic aspects; Electronic books