The economics of sports broadcasting [electronic resource] /
Chris Gratton and Harry Arne Solberg.
- London ; New York : Routledge, 2007.
- 1 online resource (x, 233 p.) : ill.
Description based on print version record.
Includes bibliographical references (p. 222-225) and index.
Introduction -- The demand for sports broadcasting -- The structure of supply -- The cost structure of sports broadcasting -- Integration -- Competition between channels : a game theory approach -- The pricing and selling of TV sports rights -- The auctioning of sports rights -- Market intervention in sports broadcasting.