TY  - BOOK
AU  - Gottschalk,Bernd
AU  - Kalmbach,Ralf
TI  - Mastering automotive challenges
AV  - HD9710.A2 M374 2007eb
U1  - 629.222068 22
PY  - 2007///
CY  - London, Philadelphia, PA
PB  - Kogan Page
KW  - Automobile industry and trade
KW  - Management
KW  - Auto-industrie
KW  - gtt
KW  - Electronic books
KW  - local
N1  - Includes index; Description based on print version record; The automotive industry sets the course for the global economy / Bernd Gottschalk -- The automotive power play moves into its next round / Ralf Kalmbach -- The globalization challenge : is the automotive industry raising the champions of tomorrow? / Thomas Sedran -- The value chain challenge : networks, the strategy for success / Marcus Berret -- The technology challenge : progress or pitfall? / Silvio Schindler -- The market challenge : who will gain strategic control? / Jürgen Reers -- The sales and after-sales challenge : capturing value along the car lifecycle / Max Blanchet and Jacques Rade -- Partnership as a model for success / Franz Fehrenbach -- Brand differentiation on the basis of platform and module strategies / Bernd Pischetsrieder -- Visteon corporation : transforming from OEM to supplier / Heinz Pfannschmidt -- New impetus for General Motors in Europe / Carl-Peter Forster -- How electronics is changing the automotive industry : from component suppliers to system partners / Peter Bauer -- The next evolutionary step for the automotive industry is just around the corner : factors for sustainable success in the interplay of OEMs and suppliers / Siegfried Wolf -- BlueTec : the path to the world's cleanest diesel / Thomas Weber -- Bharat Forge : emerging players from emerging regions / Babasaheb N Kalyani
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UR  - http://catdir.loc.gov/catdir/toc/ecip071/2006030580.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0715/2006030580-d.html
ER  -