Steinhardt, Gabriel.

The product manager's toolkit methodologies, processes and tasks in high-tech product management / [electronic resource] : by Gabriel Steinhardt. - Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2010. - xvii, 378 p. : ill., digital ; 25 cm.

9783642045080 (electronic bk.) 9783642045073 (paper)


New products--Management.
High technology industries--Marketing.

HF5415.153 / .S74 2010

658.575