TY  - BOOK
AU  - Falkenreck,Christine
ED  - SpringerLink (Online service)
TI  - Reputation transfer to enter new B-to-B markets: measuring and modelling approaches 
SN  - 9783790823578 (electronic bk.)
AV  - HF5415.5 .F355 2010
U1  - 658.8343 22
PY  - 2010///
CY  - Heidelberg
PB  - Physica-Verlag Heidelberg
KW  - Customer relations
KW  - Relationship marketing
KW  - Intercultural communication
KW  - Export marketing
KW  - Economics/Management Science
KW  - Marketing
KW  - e-Commerce/e-business
UR  - https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://dx.doi.org/10.1007/978-3-7908-2357-8
ER  -