Falkenreck, Christine. <br/><br/>
Reputation transfer to enter new B-to-B markets  measuring and modelling approaches /  [electronic resource] : 
by Christine Falkenreck. 
 - Heidelberg :  Physica-Verlag Heidelberg,  2010. 
 - 244 p. :  ill., digital ;  24 cm. 
 - Contributions to management science,  1431-1941 .
<br/><br/><label>ISBN: </label>9783790823578 (electronic bk.) 9783790823561 (paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Relationship marketing.<br/>Intercultural communication.<br/>Export marketing.<br/>Economics/Management Science.<br/>Marketing.<br/>e-Commerce/e-business.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .F355 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8343