Quality of life-Marketing : an introduction - Mahadzirah Mohamad; Mahadzirah Mohamad; Sulaiman Md. Yassin; Wan Norhayati Mohamed (Kuala Terengganu : UMT Publisher, Universiti Malaysia Terengganu, 2008)
References : (p. 135-147)
Keywords: Quality of Life -- research; Social indicators; Quality of work life; Marketing research