TY  - BOOK
AU  - Wiegandt,Philipp
ED  - SpringerLink (Online service)
TI  - Value creation of firm-established brand communities
SN  - 9783834984609 (electronic bk.)
AV  - HF5415.3 .W544 2009
U1  - 658.8343 22
PY  - 2009///
CY  - Wiesbaden
PB  - Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden
KW  - Brand loyalty
KW  - Consumer behavior
KW  - Social aspects
KW  - Online social networks
KW  - Economic aspects
KW  - Economics/Management Science
KW  - Marketing
UR  - https://eresourcesptsl.ukm.remotexs.co/login?url=http://dx.doi.org/10.1007/978-3-8349-8460-9
ER  -