Wiegandt, Philipp. <br/><br/>
Value creation of firm-established brand communities  [electronic resource] / 
by Philipp Wiegandt. 
 - Wiesbaden :  Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,  2009. 
 - xvii, 211 p. :  ill., digital ;  24 cm. 
<br/><br/><label>ISBN: </label>9783834984609 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand loyalty.<br/>Consumer behavior--Social aspects.<br/>Online social networks--Economic aspects.<br/>Economics/Management Science.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .W544 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8343