TY  - BOOK
AU  - Schumann,Jan H-
ED  - SpringerLink (Online service)
TI  - The impact of culture on relationship marketing in international services: a target group-specific analysis in the context of banking services 
SN  - 9783834983794 (electronic bk.)
AV  - HF5415.55 .S386 2009
U1  - 658.8 22
PY  - 2009///
CY  - Wiesbaden
PB  - Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden
KW  - Relationship marketing
KW  - International economic relations
KW  - Marketing
KW  - Economics/Management Science
UR  - https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://dx.doi.org/10.1007/978-3-8349-8379-4
ER  -