Schumann, Jan H- <br/><br/>
The impact of culture on relationship marketing in international services  a target group-specific analysis in the context of banking services /  [electronic resource] : 
Jan H. Schumann. 
 - Wiesbaden :  Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,  2009. 
 - xxxii, 265 p. :  ill., digital ;  24 cm. 
<br/><br/><label>ISBN: </label>9783834983794 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>International economic relations.<br/>Marketing.<br/>Economics/Management Science.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .S386 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8