Pirker, Clemens. <br/><br/>
Statistical noise or valuable information  the role of extreme cases in marketing research /  [electronic resource] : 
by Clemens Pirker. 
 - Wiesbaden :  Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,  2009. 
 - xv, 197 p. :  ill., digital ;  24 cm. 
<br/><br/><label>ISBN: </label>9783834983763 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Outliers (Statistics)<br/>Marketing.<br/>Economics/Management Science.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .P575 2009 
<br/><br/><label>Dewey Class. No.: </label>658.83