TY  - BOOK
AU  - Zeidler,Christian
ED  - SpringerLink (Online service)
TI  - Mobile support in customer loyalty management: an architectural framework 
SN  - 9783834983015 (electronic bk.)
AV  - HF5415.5 .Z453 2009
U1  - 658.812 22
PY  - 2009///
CY  - Wiesbaden
PB  - Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden
KW  - Customer loyalty
KW  - Customer services
KW  - Management
KW  - Mobile communication systems
KW  - Economics/Management Science
KW  - Business Information Systems
UR  - https://eresourcesptsl.ukm.remotexs.co/login?url=http://dx.doi.org/10.1007/978-3-8349-8301-5
ER  -