Zeidler, Christian. <br/><br/>
Mobile support in customer loyalty management  an architectural framework /  [electronic resource] : 
by Christian Zeidler. 
 - Wiesbaden :  Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,  2009. 
 - xvi, 239 p. :  ill., digital ;  24 cm. 
<br/><br/><label>ISBN: </label>9783834983015 (electronic bk.) 9783834914361 (paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty.<br/>Customer services--Management.<br/>Mobile communication systems.<br/>Economics/Management Science.<br/>Business Information Systems.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .Z453 2009 
<br/><br/><label>Dewey Class. No.: </label>658.812