Jansson-Boyd, Cathrine V.
Consumer psychology /
Cathrine V. Jansson-Boyd
- Maidenhead : Open University Press/McGraw-Hill, 2010
- xi, 258 p. : ill. ; 25 cm.
9780335229277 (hbk.) RM383.92 0335229271 (hbk.) 9780335229284 (pbk.) 033522928X (pbk.)
Consumer behavior--Psychological aspects
Consumers--Psychology