TY  - BOOK
AU  - Bridgeland,David Murray
AU  - Zahavi,Ron
TI  - Business modeling: a practical guide to realizing business value 
SN  - 9780123741516 (pbk.)
PY  - 2009///
CY  - Amsterdam
PB  - Morgan Kaufmann/Elsevier
KW  - Management
KW  - Simulation methods
N1  - Includes bibliographical references (p. 377-378) and index; Why business modeling? -- Modeling fundamentals -- Business motivation models -- Business organization models -- Business process models -- Business rule models -- Creating a good model -- Model-based workshops -- Running a workshop -- Business model analysis -- Business simulation -- Executing a business model
ER  -