TY  - BOOK
AU  - Elliott,Richard H.
TI  - Brands and brand management: critical perspectives on business and management 
T2  - Critical perspectives on business and management
SN  - 9780415433259(hbk. v. 1)
PY  - 2008///
CY  - London
PB  - Routledge
KW  - Product management
KW  - Brand name products
KW  - Management
KW  - Corporate image
KW  - Corporations
KW  - Public relations
N1  - Includes bibliographical references and index; vol. 1; The Evolution of brands --; vol. 2; Measuring and managing brands --; vol. 3; Corporate brands and corporate reputation --; vol. 4; Cross-cultural and critical perspectives on brands
ER  -