Brands and brand management : critical perspectives on business and management - Elliott, Richard H. (London : Routledge, 2008)
vol. 1. The Evolution of brands -- vol. 2. Measuring and managing brands -- vol. 3. Corporate brands and corporate reputation -- vol. 4. Cross-cultural and critical perspectives on brands.
Includes bibliographical references and index.
Keywords: Product management; Brand name products -- Management; Corporate image; Corporations -- Public relations