Brands and brand management :  critical perspectives on business and management / 
edited by Richard Elliott. 
 - London :  Routledge,  2008. 
 - 4 v. :  ill. ;  24 cm. 
 - Critical perspectives on business and management. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The Evolution of brands --  Measuring and managing brands --  Corporate brands and corporate reputation --  Cross-cultural and critical perspectives on brands.  vol. 1.  vol. 2.  vol. 3.  vol. 4. 
<br/><br/><label>ISBN: </label>9780415433259(hbk. v. 1)  RM696.15 9780415433242 (hbk. : set)  RM2784.60 9780415433266 (hbk. : v. 2)  RM696.15 9780415433273 (hbk. : v. 3)  RM696.15 9780415433280 (hbk. : v. 3)  RM696.15 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Brand name products--Management.<br/>Corporate image.<br/>Corporations--Public relations.