TY  - BOOK
AU  - Bernstein,Joanne Scheff
TI  - Arts marketing insights: the dynamics of building and retaining performing arts audiences 
SN  - 9780787978440 (hbk.)
PY  - 2007///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Performing arts
KW  - Marketing
N1  - Includes bibliographical references (p. 267-280) and index
ER  -