Bernstein, Joanne Scheff,  1945- <br/><br/>
Arts marketing insights :  the dynamics of building and retaining performing arts audiences / 
Joanne Scheff Bernstein ; foreword by Philip Kotler 
 - San Francisco :  Jossey-Bass,  2007 
 - xx, 294 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 267-280) and index 
<br/><br/><label>ISBN: </label>9780787978440 (hbk.)  RM252.86 (1n = RM126.43 ) 0787978442 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Performing arts--Marketing