Gupta, Vipin <br/><br/>
Business policy and strategic management :  concepts and applications / 
Vipin Gupta, Kamala Gollakota and R. Srinivasan 
 - 2nd ed. 
 - New Delhi :  Prentice Hall of India,  2008 
 - xx, 571 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788120332447 /c RM42.55 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning<br/>Strategic planning