Gobe, Marc. <br/><br/>
Emotional branding :  the new paradigm for connecting brands to people / 
by Marc Gobe 
 - Updated and rev. ed. 
 - New York :  Allworth Press,  2009 
 - xxxiv, 325 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781581156720  RM61.22 1581156723 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Consumers' preferences<br/>Motivation research (Marketing)