Contemporary views on marketing practice / 
edited by Gary L. Frazier, Jagdish N. Sheth 
 - Lexington, Mass :  Lexington Books,  1987 
 - 282 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0669151203 
<br/><br/><label>LCCN: </label>86-46218 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Congresses