TY - BOOK AU - Bird,S.Elizabeth TI - Audience in everyday life: living in a media world SN - 0415942594 (hbk.) PY - 2003/// CY - New York PB - Routledge KW - Mass media KW - Social aspects KW - Audiences KW - Mass media and culture N1 - Includes bibliographical references (p. 195-207) and index ER -