TY  - BOOK
AU  - Blackwell,Roger D.
AU  - Engel,James F.
AU  - Talarzyk,W.Wayne
TI  - Contemporary cases in consumer behavior
SN  - 0030323177
PY  - 1990///
CY  - Chicago
PB  - Dryden Press
KW  - Consumer behavior
KW  - Case studies
KW  - Marketing research
ER  -