Blackwell, Roger D. <br/><br/>
Contemporary cases in consumer behavior / 
Roger D. Blackwell, James F. Engel, W. Wayne Talarzyk 
 - 3rd ed. 
 - Chicago :  Dryden Press,  1990 
 - 517 p. ;  26 cm. 
<br/><br/><label>ISBN: </label>0030323177 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Case studies<br/>Marketing research--Case studies