Blackwell, Roger D. <br/><br/>
Contemporary cases in consumer behavior / 
Roger D. Blackwell, James F. Engel, W. Wayne Talarzyk 
 - Rev. ed 
 - Chicago :  Dryden Press,  1985 
 - 485p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Case studies<br/>Marketing research--Case studies