Brennan, Bridget <br/><br/>
Why she buys :  the new strategy for reaching the world's most powerful consumers / 
Bridget Brennan 
 - 1st ed. 
 - New York :  Crown Business,  2009 
 - viii, 322 p. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/> Women are females first and consumers second --  Women are the mother lode : what they didn't teach you in business school --  Getting to know the locals : a tour of the genders --  The five global trends driving female consumers --  Pink is not a strategy : creating products with a female focus --  Marketing to women : the difference between sex appeal and gender appeal --  The last three feet : fundamentals of selling to women --  We have seen the future, and it is female : applying the knowledge to your business --  The X to Y mencyclopedia : bridging the gender gap, one word at a time. 
<br/><br/><label>ISBN: </label>9780307450388 (hbk.) 0307450384 (hbk.) 
<br/><br/><label>LCCN: </label>2009-281041 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Women consumers<br/>Consumer behavior<br/>Marketing