TY  - BOOK
AU  - Fornell,Claes
TI  - Consumer input for marketing decisions: a study of corporate departments for consumer affairs 
SN  - 0275234800
PY  - 1976///
CY  - New York
PB  - Praeger Publishers
KW  - Consumer affairs departments
KW  - United States
KW  - Marketing
KW  - Decision making
N1  - Bibliography : p. 151-164
ER  -