Fornell, Claes <br/><br/>
Consumer input for marketing decisions  :  a study of corporate departments for consumer affairs / 
Claes Fornell 
 - New York :  Praeger Publishers,  1976 
 - xx, 164 p. :  ill. ;  25 cm. 
<br/><br/>Bibliography : p. 151-164 
<br/><br/><label>ISBN: </label>0275234800 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer affairs departments--United States<br/>Marketing--Decision making