TY - ADVS AU - Fisher,Victoria ED - Video Education Australasia TI - Marketing: an introduction PY - 1995/// CY - Australia PB - Video Education Australasia KW - Marketing N1 - Title from title screen; Executive producer, Neil Barrett ; camera, Rocco Fasano, Rob Murphy ; editor/graphics, Stephen Maggs N2 - Using examples from the high profile computer games industry, this program provides viewers with an introduction to the principles and practices of marketing ER -