Consumer behaviour : selected readings - Ehrenberg, A. S. C. (Andrew Samuel Christopher), 1926-; Pyatt, F. G. (Harmondsworth : Penguin Books, 1971)
Regularities of behaviour, by A.S.C. Ehrenberg.--Brand-loyalty, by G.H. Brown.--Socio-economic factors, by R.E. Frank.--Market segmentation, by D. Yankelovich.--Mass-media, by J.M. Agostini.--Some coherent patterns, by A.S.C. Ehrenberg.--Indirect measurement, by M. Haire.--Brand images, by T. Joyce.--Motivation, by W. Alderson.--Advertising, by T. Joyce.--The analysis of demand, by F.G. Pyatt.--The growth of ownership, by D.A. Brown, S.F. Buck and F.G. Pyatt.--A dynamic theory, by R. Stone and D.A. Rowe.--Attitudes and expectations, by G. Katona.--A review, by R. Ferber.--Aggregated time-series, by R. Stone, J.A.C. Brown and D.A. Rowe.--Disaggregated demand, by A.S. Goldberger and M.L. Lee.--Goods aren't goods, by K.J. Lancaster.
includes index and bibliography : p. 371-372.
Keywords: Consumer behavior -- United States